NASCAR pit crew in Texas A&M hats and jerseys push a racecar down the track. A woman in Texas A&M gear laughs and gives a Gig ‘Em next to a racecar honoring Capt. Forrester. Pit crew members make final adjustments to a racecar covered in modern camouflage  and Texas A&M logos before the car speeds off. Timelapse of guests interacting with a Texas A&M brand activation focused on a sustainable future for food. A Texas A&M employee wearing a shirt that says “a force for good” laughs while talking to a guest. A woman adds her photo to a growing collage and snaps a photo of it on her cell phone. Three Aggies give a Gig ‘Em to the camera. Panelists at the Fast Company Grill speak about innovation. A stage full of dudes giving an interview at the world premiere of Dude Perfect: A Very Long Shot in a historic theater. The seats of the theater each have a custom 12th Man towel featuring Dude Perfect. Later in the evening, attendees wave their towels in the Aggie tradition. A racer smoothes out a Texas A&M University sticker on his helmet, then points at the sticker while wearing a Texas A&M baseball cap.